Our New Releases: Product Launch Special

Publicado por Christopher Dearborn en

Where to Watch/Listen

Watch on YouTube Listen on Spotify

Key Takeaways

  • Thin fabric covered waistband thongs now feature a lower pouch design that eliminates previous chafing issues
  • Modal jockstraps deliver cloud-like comfort that makes you forget you're wearing them - perfect for everyday wear
  • Updated nylon jocks feature a redesigned pouch entrance for improved fit and zero pinching
  • Christmas color boxer briefs combine V-Fly convenience with festive (or Italian flag) colorways
  • Coming soon: V-Fly briefs in brushed nylon, three-pack blacks, Valentine's colors, and multiple drops throughout the year

The Waistband Question

Chris opens with a question for the Real Men community: where do you like your waistband to fall? Lower and relaxed? Higher for extra coverage? Somewhere in between?

This seemingly simple question actually drives a lot of their product development decisions. Different guys want different things - and Real Men is committed to offering options that work for various preferences and body types.

The Thong Transformation

Chris starts with what he calls the most improved product in their lineup: the thin fabric covered waistband thongs.

The Original Challenge: The first thong release featured a woven waistband design that some customers loved. But feedback revealed a consistent issue - the pouch was sitting too high, causing chafing for certain body types.

The Engineering Solution: Working with Jared, they made two key changes:

  1. Thinner waistband - provides more give and flexibility
  2. Lower pouch position - drops down to eliminate the riding-up issue

The Results: "So light, you forget you're wearing them," Chris reports. He emphasizes that while these don't provide the same lift as some styles, they let everything hang naturally with zero discomfort.

The most telling endorsement: Chris isn't typically a thong guy, but he found himself reaching for these repeatedly. When underwear makes a non-convert enthusiastic, that's a serious product win.

Christmas Colors Meet V-Fly Convenience

Tilghman takes over to discuss the Christmas color boxer briefs - available in red, white, and green.

Why He's Excited: "The back on these compared to some of our other V-Fly Modal sets just sits a lot better on my waist."

As someone who deals with occasional plumber's crack (especially with fabric covered waistbands), Tilghman appreciates the woven waistband design that stays put. But the real game-changer is the V-Fly.

The V-Fly Advantage: For guys who drink a lot of water and coffee (which describes most live streamers and, well, functional humans), the V-Fly provides quick bathroom access without the fumbling.

The Unexpected Bonus: Tilghman points out the colorway doubles as the Italian flag. So whether you're celebrating holidays or heritage, these boxer briefs have you covered.

The Modal material remains a favorite for fall and winter wear, while Tilghman switches to more nylon options during summer months.

The Nylon Jock Upgrade

Chris gets genuinely enthusiastic when discussing the updated nylon jocks in Crimson, Green, and Bone.

The Proud Father Moment: "It's like that moment when you have a son and you're so proud of him. Like Jared and I worked on this on dropping that entrance to the pouch. And man, when I put these on, like I was just so happy."

This isn't marketing hyperbole - it's the authentic reaction of someone who spent significant time engineering a solution and seeing it actually work.

What Changed: The pouch entrance dropped slightly lower, which sounds minor but makes a massive difference in real-world wear.

The Test: Chris wore a pair to the gym. The verdict: "Everything felt right. Felt really supported, very separated, no pinching, no pulling, extremely comfortable."

Sizing Strategy: Tilghman shares his personal approach - he often goes down a pouch size for more compression during workouts. This works because you're not cutting off anything, just adjusting the level of support. For daily wear, standard sizing works perfectly.

The limited color set also features a more muted Rhino on the waistband - potentially foreshadowing a design shift for future releases.

Modal Jocks: The Cloud Comparison

Tilghman calls the Modal jockstraps his new favorite, and his enthusiasm is impossible to miss.

The Christmas Day Test: Kansas had 70-degree weather on Christmas Day. Tilghman received Modal jocks on Christmas Eve and threw them on for a park trip with his son.

The Result: "I didn't want to take them off."

He only switched to something with more coverage because his dinner pants were scratchy - the jocks themselves were perfect.

The Feel: "It's like wearing clouds. I mean, there's really no, it doesn't feel like there's anything there."

New Use Case: These became Tilghman's go-to for PJ wear under fleece pants or basketball shorts. While he still uses nylon mesh jocks for workouts, the Modal option works surprisingly well even for athletic activities.

Chris's Experience: He wore them all day and got to evening thinking, "Wait, am I still wearing this thing?" When underwear completely disappears from your awareness, that's the ultimate success metric.

The Philosophy Behind Forgettable Underwear

Both hosts emphasize a core principle: underwear should provide separation and support, then get out of your way.

You're not supposed to think about your underwear throughout the day. You put them on in the morning, and they handle their job silently in the background while you focus on literally anything else.

The Modal jocks achieve this goal at a level that surprised even the hosts. Chris notes, "I can't talk about them enough. I love them so much."

The New Thong Colorway

Chris circles back to discuss the woven waistband thongs in the new Crimson, Green, and Bone colors.

The Color Comparison: Holding up his jock for reference, he shows the crimson shade - a deeper, richer red that works year-round, not just for holidays.

The Improvement: "We opened up that area for the pouch. Night and day."

The Trade-Off: These don't provide the same lift that some guys prefer. But what they sacrifice in lift, they gain in pure comfort and natural fit.

Personal Preference: Chris admits he gravitates toward the woven waistband thongs more often than the fabric covered ones, though both styles have their fans.

Coming Soon: The Future Lineup

The real excitement comes when discussing what's next for Real Men.

V-Fly Briefs in Brushed Nylon

Tilghman shows off a prototype that Jared dropped off weeks ago. Key features:

  • Cleaner look with heat-pressed seams instead of sewn seams
  • Perfect pouch that everything naturally falls into
  • Brushed nylon material that Chris describes as "buttery soft"

The brushed nylon is a departure from the typical silky smooth nylon feel - it's somehow softer while still being nylon. Chris already has a black prototype pair that he clearly loves.

Three-Pack Blacks

For guys who don't want colors, Real Men is releasing three-pack options in black for both thongs and jocks.

Chris acknowledges this preference - he personally gravitates toward more muted colors. Not everyone wants red and green, and that's perfectly valid.

Valentine's Day Colors

Jared just completed a 24-hour round-the-world flight to meet with factories and nail down Valentine's Day colors. This is the level of commitment Real Men brings to getting new products to market quickly.

The goal is to have these available as soon as possible, though the exact timeline depends on production schedules.

Multiple Color Drops Throughout the Year

The big announcement: Real Men is working toward a launch schedule that brings new colors multiple times per year.

The Timeline: This probably won't fully spin up until spring or summer, but the intention is clear.

The Response: "We wanna get you guys more colors. We have heard you."

Jared is working on new designs, new colors, and the operational logistics to make regular drops possible. It's a significant undertaking for a company of their size, but customer feedback has made it a priority.

The Behind-the-Scenes Reality

Chris is transparent about the workload: "Man, do we have so many irons in the fire. We have so much to do. Jared is working his tail off to get these done for us."

This isn't a massive corporation with unlimited resources - it's a small team executing at a high level through sheer determination and customer focus.

The 24-hour flight Jared took wasn't for a vacation or conference. It was solely to meet with factories and ensure product quality and timelines. That's the kind of commitment that separates Real Men from mass-market underwear companies.

The Community Engagement Ask

Chris makes it clear that this show exists because of viewer engagement:

Like the video - it helps with the algorithm and gets content in front of more people Comment - they actually read comments and want to hear feedback Subscribe - stay updated on new releases and content

They specifically ask for color combination suggestions in three-packs, since that's their standard packaging. This isn't performative engagement - they're genuinely looking for input to guide product development.

The TikTok Live Mention

Tilghman encourages people to tune into TikTok lives for updates and real-time engagement. He acknowledges the reality: "Ignore the gross comments. I mean, it kind of just happens in our industry."

But he maintains a classy approach and keeps the content focused on products and helpful information.

The Underwear Drawer Philosophy

Tilghman shares a simple principle: "Why don't you start with the underwear drawer first? Because that's what's going on in your body the first thing in the morning every day."

If you want to upgrade your daily experience, start with what you put on first. A new feel with your underwear sets the tone for everything else.

And underwear is an easy upgrade - it's a small investment that impacts every single day.

The Reddit Thread Teaser

The episode closes with a preview of the next video: ranking favorite underwear styles based on a Reddit poll thread that "just went crazy."

This suggests Real Men is paying attention to broader conversations in the men's underwear space and bringing that content to their audience.

Product Lineup Summary

Currently Available:

  • Bikini briefs
  • Thin fabric covered waistband thongs (Crimson, Green, Bone)
  • Woven waistband thongs (Crimson, Green, Bone)
  • Limited color nylon jocks (Crimson, Green, Bone)
  • Christmas color boxer briefs (Red, White, Green)
  • Modal jockstraps

Coming Soon:

  • V-Fly briefs in brushed nylon
  • Three-pack black thongs
  • Three-pack black jocks
  • Valentine's Day colors
  • Regular color drops throughout the year

The Product Development Approach

What stands out throughout this episode is Real Men's commitment to iterative improvement based on actual customer feedback.

The thong wasn't working for everyone? Lower the pouch and adjust the waistband.

Jock entrance could be better? Spend time engineering the exact right drop.

Customers want more color options? Take a 24-hour flight to make it happen.

This is customer-focused product development in action - not just talking about listening to customers, but actually making changes based on what they're saying.

Why These Updates Matter

Comfort isn't universal. What works perfectly for one body type might cause issues for another. By offering multiple styles and continuously refining based on feedback, Real Men is building a lineup that serves different needs and preferences.

Details matter. Dropping a pouch entrance by a small amount or lowering where a thong sits seems minor. But these changes transform the wearing experience from "pretty good" to "I forgot I'm wearing this."

Innovation requires investment. Jared's international flight, the prototype testing, the fabric experimentation - all of this costs time and money. But it's what separates engineered underwear from mass-produced basics.

The Comfort Standard

Both hosts repeatedly return to the same measure of success: you should forget you're wearing underwear.

Not "you should feel supported" or "you should look good" (though those matter too). The primary goal is for the underwear to do its job so well that it completely disappears from your awareness.

When Chris says he got to the end of the day and suddenly realized he was still wearing Modal jocks, that's not a criticism - it's the highest praise possible.

Your Next Steps

If you're curious about any of these new releases, here's where to start:

For thong newcomers: Try the thin fabric covered waistband version with the lower pouch - it's the most forgiving and comfortable option

For jock enthusiasts: The Modal version works for all-day wear, while the updated nylon version excels at the gym

For boxer brief loyalists: The Christmas colors give you V-Fly convenience in a familiar format

For color variety seekers: Wait for the Valentine's drops and upcoming color releases throughout the year

The Real Men lineup now offers genuine options for different preferences, activities, and body types - all engineered with the same obsessive attention to making underwear you'll forget you're wearing.

The Honest Assessment

What makes this episode refreshing is the genuine enthusiasm from both hosts. These aren't scripted endorsements or forced excitement - Tilghman legitimately didn't want to take off his Modal jocks, and Chris got genuinely proud of the nylon jock improvements.

When the people creating and testing the products are this enthusiastic about them, it's a good sign that the engineering is working.

And when they're transparent about what's coming next (while acknowledging the challenges of small-team execution), it builds trust with the community.

The underwear industry doesn't need more generic marketing. It needs honest conversations about what works, what doesn't, and what's being done to improve. That's what Real Men delivers - and why their community keeps growing.

← Publicación más antigua Publicación más reciente →

Hombres Reales - Conversaciones Reales

RSS
Ranking Every Underwear Style from Best to Worst

Ranking Every Underwear Style from Best to Worst

Por Christopher Dearborn

Where to Watch/Listen Watch: [YouTube]Listen: [Spotify Link] Key Takeaways Boxer briefs dominate as the best all-around everyday underwear style, offering the perfect balance of support,...

Leer más
External vs Internal: The Pouch Design That Changes Everything (Founder Interview Part 2)

External vs Internal: The Pouch Design That Changes Everything (Founder Interview Part 2)

Por Christopher Dearborn

Where to Watch/Listen Watch on YouTube Listen on Spotify Key Takeaways Real Men uses external pouch design vs internal "flimsy flaps" of competitors 36 sizes...

Leer más