Real Men Apparel Company: Official Affiliate Content Standards

At Real Men Apparel Company, our mission is to provide the ultimate in comfort and fit while fostering a community built on respect and confidence. When partnering with us, we require all creators to align with this mission.

Below are the mandatory standards for all content created on behalf of Real Men Apparel Company.

1. Core Brand Focus: Comfort and Dignity

We are focused on having a truly comfortable conversation around men's underwear. Our unique A-D pouch system is designed to help every man feel confident and great in his own skin.

We are not Victoria's Secret. We believe the human body is valuable and should be celebrated through dignity, not objectification. Our platform and brand materials are a safe place, and we are committed to ensuring our marketing does not contribute to sexual objectification or addiction.

2. Mandatory Content Requirements

All visual and textual content created for Real Men Apparel Company must meet the following criteria:

Standard	Description
Focus	Content must focus on the life transformation, comfort, fabric quality, and technical fit (e.g., lifestyle, fitness, everyday wear).
Tone	Maintain a respectful, kind, and positive tone. We value diversity and want to showcase how our product benefits every man, regardless of his background.
Demonstrations	Creative, non-wear demonstrations are encouraged! Use your hands or objects (e.g., your fist) to show the function and fit of the pouch system.

3. Prohibited Content and Firm Boundaries

The following types of content are strictly prohibited and will result in the immediate removal of promotional support (co-promotion, featured placement) and/or termination of the affiliate partnership:

Prohibited Action	Detail
Sexualization	No sexual poses, implied stripteases, or sexually suggestive teasing. We’ve been doing this long enough to catch on with the vibes.
Immodesty	If the creator is wearing the product content must not show the pouch area or genitals. We believe in keeping these aspects private to ensure comfort for all our customers. Showing a waistband or butt shot is fine but this should not be done in a sexual manner.
Nudity/Scantily Clad	We will not promote content with people who appear scantily clad while representing our brand.
Negative Speech	Do not promote or engage in content that is disrespectful, hateful, or derogatory toward any person or viewpoint.

4. Guiding Community Engagement (The Loving Correction)

We understand that comments on your content may sometimes include sexual or crass language, or even hate speech targeting personal lifestyles. We do not want to return hate for hate. We encourage our partners to help us maintain a loving and open community by using a "Loving Correction" approach in your replies.

This approach is not a requirement, but a strong recommendation to guide the conversation toward comfort, inclusion, and respect rather than division.

Loving Correction Response Templates

Comment Type	Recommended Response	Core Principle
Sexualizing the Product/Body	“Thanks for the comment! We appreciate the enthusiasm, but the focus here is strictly on comfort and the engineering of the fit, not sexuality. It’s all about feeling good in your own skin!”	Comfort, Not Sexuality
Hate Speech/Stereotyping	“We believe a real man does not come in a stereotypical size or shape. Our product is designed for comfort and confidence for all kinds of men. We invite everyone to experience that great fit.”	Inclusion and Fit
Crass/Divisive Language	“We want to keep this space open and comfortable for everyone. Let’s keep the conversation focused on the product quality and how it helps you feel great!”	Open and Comfortable Conversation

5. Partnership Agreement

We fully respect your control over your personal channels and content creation outside of this partnership. We are not going to pressure you into changing your content. If our standards are a change you cannot make, we totally understand.

However, receiving co-promotion, featured placement, and commission requires strict adherence to these Real Men Apparel Company Official Affiliate Content Standards in all affiliated posts.