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Key Takeaways
- RMAC's new warehouse is three times the size of the old one — and they're now shipping 300–600 orders per day directly from it
- Jared flew to the factories and back in under 48 hours to lock in six new products before the holiday shutdown
- New colors and styles are dropping on a near-weekly basis, driven by customer feedback
- If your order doesn't fit, just email the team — they'll send you the right size without making you do a return
- The mannequins in RMAC's content use larger pouch sizes to show the structure clearly, not to imply that's who the product is for
The New Studio and Warehouse
Chris opens the episode from a familiar face in a brand new setting — Jared Mortenson is calling in from RMAC's new design studio, which doubles as his new office and sits above a warehouse that's a whole lot bigger than what they were working with before.
"It's about three times the size of what we had at the old place," Jared says. "We're still getting settled in, but we're shipping a whole lot more here."
The move is a big deal for customers, and not just because of square footage. RMAC has been dealing with Amazon mislabeling products — wrong sizes showing up at doors, frustrated customers, the whole thing. By shifting most website, TikTok, and Amazon orders to their own facility, they're taking back control of the shipping process. The result: 300 to 600 orders a day going out with the right labels, the right products, and a timeline you can actually count on.
As Chris puts it, this means RMAC can now reliably tell customers they'll have their order in four business days — and actually mean it. For a team that takes the customer experience seriously, that's not a small thing.
The Factory Run
Right after getting the warehouse settled, Jared did what a lot of founders would not: he flew to the factories on a Sunday at 6 AM, spent a single full day there, and flew straight back to Wichita. No extended trip. No time to waste.
The reason? The factories were heading into their annual holiday shutdown, and Jared wanted to get new product lined up before the window closed. He came back with six new sets in motion — three new thong colorways, VFLY briefs in brushed nylon (nearly done in production), a new modal version of the VFLY brief, and a new low-rise brief style.
The modal thong that launched for the holidays had already taken off, and Jared wanted to make sure customers had more to come on that front. The factory trip was about making that happen on the right timeline.
New Products and Colors Are Coming
One of the recurring themes from RMAC's customer community has been a simple request: more colors. Guys find a style they love, and they want it in more than just black, gray, and blue. Jared's listening.
"The goal is to be dropping something every week," he says. "And if I really get good, then maybe dropping multiple things the same week."
It's not just colors, either. Customer feedback on social — Facebook, TikTok, Instagram, Reddit — is directly shaping what gets made. When colored sets launched and the response was enthusiastic, some guys also piped up to say they'd prefer something more muted. So three-packs of black jocks and thongs are coming, too. Chris, who describes himself as a "more muted colored kind of guy," is personally on board.
The approach is straightforward: find out what's hitting, and give customers more of it.
Do I Have to Look Like the Mannequins?
This is one of the most common questions that comes in, and it's worth addressing clearly. When you watch RMAC content — especially TikTok Lives — you'll notice the mannequins often have very pronounced pouch structures. That's intentional, but it's not a body standard.
Jared explains that RMAC typically uses a D-size pouch on mannequins because it makes the structure visible on camera. When you're filming at a distance or on a phone screen, a smaller pouch just doesn't show up the same way. The point isn't to suggest that's the only body type the product is for — it's to show that the pouch is actually there and actually doing something, which is the whole product differentiator.
For context: most conventional underwear brands do the opposite. They use fillers or stuffing to make their pouches look more spacious than they are. RMAC uses larger pouch sizes to show the structure honestly, because the structure is real.
As Chris points out, RMAC carries sizes extra small through 5XL — and that's not marketing language. The brand was started specifically to be size inclusive for men, inspired by the same principle behind women's bra cup sizing: fit should be based on actual anatomy, not a one-size-fits-most compromise.
"No matter what your shape and size, you deserve to have a well-fitting, dare I say almost custom-fitting pair of underwear," Chris says.
What Happens If It Doesn't Fit?
Nobody loves returns. Not you, not the team at RMAC, and definitely not Jared. So they built their fit policy around that reality.
If your order doesn't fit — whether it's the waist size, the pouch size, or the inseam — you don't have to box it up and drive to a UPS store. Just send an email to hello@rmac.store and the customer service team will send you the right size. Simple as that.
Jared frames it as an investment in a long-term relationship: "We don't want to just sell you one set and be one and done. We want to be your underwear dealer for life."
That might sound like a sales pitch, but the logic behind it is genuine. Once a guy finds the right size and style, he tends to stick with it — and order more. So it's worth it to RMAC to help people get there, even if it takes sending a second set to dial it in.
A few useful notes from Jared on sizing:
- The B pouch is the average and a solid starting point for most guys
- More customers tend to go up in pouch size after their first order than go down — guys often underestimate their size
- Even the A pouch offers more space than standard Hanes or Fruit of the Loom products
- If your thighs are muscular, a longer inseam or a different style like a brief might fit better than a trunk or boxer brief
The fabrics also help — the modal and nylon blends have significant stretch, which lets them accommodate a wider range of body shapes than stiffer cotton options.
The Bigger Picture
This episode is a good example of what RMAC is actually trying to build. It's not just a product company — it's a brand that's paying attention. Jared's flying to factories on 48-hour turnarounds. The team is reading Reddit comments and Facebook feedback. Chris is telling customers their shipping timeline is finally reliable.
The product promise — a custom fit without the custom price — only works if the operation behind it can back it up. And from the sounds of it, that operation just got a whole lot more capable.
Got questions for Jared and Chris? Drop them in the comments on YouTube. That's literally how this episode got made.
