Red underwear brings more than style on New Year's Eve, it carries centuries of tradition promising luck, love, and prosperity for the coming year. This vibrant custom spans from ancient Rome to modern celebrations in Italy, Spain, Mexico, China, and beyond, where people slip into crimson undergarments hoping to attract romance, wealth, and good fortune. Discover the Best Red Underwear in 2025!
Discover the Best Red Underwear in 2025 - RMAC
Ancient Origins Behind Red Underwear Traditions
The practice of wearing red underwear for New Year celebrations traces back to ancient Rome around 31 B.C., when both men and women donned red clothing during Saturnalia, the winter festival marking the Roman New Year. Romans viewed red as a color of protection, vitality, and good fortune, linking it to life force and power that could ward off evil spirits and bring prosperity. Emperor Octavian Augustus encouraged this tradition as a symbol of strength and renewal for the coming year.
During medieval Europe, the custom evolved from general red clothing to specifically red undergarments. In the Middle Ages, men wore pieces of red fabric over their groins while sleeping, believing witches gained extra power during winter months and could steal fertility through dark magic. Women adopted red underwear to attract luck in love and protect themselves from misfortune. Because red dye was expensive and difficult to produce, only wealthy Italian aristocrats could afford red underwear for New Year's Eve, making it a status symbol that later spread to common people as dye became more accessible.
The tradition jumped continents when Spanish and Italian immigrants moved to Latin America during the late 19th and early 20th centuries. These European customs found natural homes in Mexico, Argentina, Brazil, and other countries where indigenous cultures already associated red with life force, protection, and vitality. Today, shops across these regions display colorful underwear in their windows every December, with red consistently being the most popular choice.
Italian Red Underwear New Year Custom
Italy takes the red underwear tradition more seriously than almost anywhere else, with specific rules and variations that families pass down through generations. Italians call it "biancheria intima rossa," and the custom promises luck, success, and love for the coming year when followed properly. Italian families gift red underwear during the holiday season, believing the underwear must come from someone else to activate its magical properties.
Two main Italian variations exist for maximizing the tradition's effectiveness. Some Italians insist you should wear the red underwear inside-out until midnight strikes, then flip it right-side-out to capture all the positive energy of the new year. Others follow the "out with the old, in with the new" philosophy by throwing away the red underwear on January 1st, literally discarding the previous year's energy. This second version aligns with the broader Italian tradition of tossing old items out windows on New Year's Eve to make room for fresh beginnings.
Department stores, lingerie shops, and street vendors across Italian cities stock enormous quantities of red underwear starting in mid-December. Rome, Milan, Venice, and Florence see particularly high sales as locals prepare for their New Year's Eve celebrations. The tradition has become so embedded in Italian culture that many people consider it practically mandatory, regardless of whether they believe in its supernatural powers.
Spanish Red Underwear New Year Practice
Spain celebrates with "Ropa Interior Roja," bringing its own twist to the red underwear tradition. Spanish customs insist the underwear should be gifted by friends or family rather than purchased for yourself, similar to Italian practice. However, Spaniards add the requirement that the underwear must be brand new to deliver maximum luck. Wearing old red underwear supposedly dilutes the magic, so fresh crimson garments become essential shopping items every December.
The Spanish tradition blends perfectly with other New Year's Eve rituals, particularly eating twelve grapes at midnight, one for each month of the coming year. Many Spaniards wear their gifted red underwear while standing ready with their bowl of grapes, creating a complete luck-attracting ritual. Some regions add the rule about wearing underwear inside-out until midnight, matching certain Italian interpretations.
Spanish celebrations emphasize red underwear's power to bring romance and good fortune specifically. Single people hoping to find love in the new year particularly favor this tradition, while couples wear red to renew passion and commitment. The custom has spread beyond Spain to Spanish-speaking communities worldwide, where Latino families continue the practice with local variations.
Latin American Red & Yellow Underwear Customs
Latin American countries adopted European underwear traditions but expanded the color palette to include yellow, gold, white, and green, each carrying distinct meanings. Red remains the choice for love, passion, and romance across Mexico, Venezuela, Argentina, and other nations. Mexican tradition particularly emphasizes red for attracting romantic partners or deepening existing relationships.
Yellow and gold underwear dominate Brazilian and Filipino New Year celebrations, symbolizing wealth, prosperity, and financial success. Some Brazilian traditions suggest wearing yellow underwear inside-out for an extra financial boost. Brazil's famous Réveillon beach celebrations also feature millions wearing white underwear to honor Iemanjá, the goddess of the sea, representing peace, harmony, spiritual cleansing, and fresh starts.
The color-coding system allows people to choose their primary intention for the new year. Green attracts health, vitality, and growth; blue brings calmness and stability; pink invites love and harmony; purple enhances creativity and spirituality. Some enthusiastic practitioners layer multiple colored underwear or write specific goals on paper and tuck them into their waistbands.
Chinese Red Underwear Zodiac Year Tradition
Chinese culture takes red underwear to another level of commitment through the zodiac birth year tradition. When celebrating your Ben Ming Nian, the year of your zodiac animal that occurs every twelve years, you're supposed to wear red underwear daily for the entire year to ward off bad luck and evil spirits. This practice reflects the deep Chinese belief that red brings happiness, prosperity, and protection from negative forces.
Although China celebrates Lunar New Year rather than January 1st, the principle remains identical: red clothing protects and attracts good fortune during transition periods. Chinese families gift red underwear, red socks, red belts, and other crimson garments to relatives entering their zodiac year. The color's association with joy and warding off evil makes it essential for major celebrations and vulnerable periods.
Chinese tradition views the zodiac birth year as potentially unlucky without proper precautions, making the 365-day red underwear commitment a serious protective measure. This extended practice demonstrates how deeply color symbolism runs in Chinese culture, where red appears everywhere from wedding decorations to business grand openings. The tradition has influenced Chinese communities globally, spreading red underwear customs to diaspora celebrations worldwide.
Discover Our Best Red Underwear in 2025 - Real Men Apparel Company
1. Nylon Mesh Thong 3-Pack (Black/Light Blue/Red)
Description (Nylon Mesh Thong No Fly 3-Pack):
The Underwear Lottery Winner: The Real Men Apparel Company Nylon Mesh Thong revolutionizes minimal coverage with engineered comfort. This 3-pack features Black, Light Blue, and Red colorways, combining breathable mesh construction with the game-changing REAL Pouch System for the royal treatment your assets deserve, support where you need it, freedom everywhere else.
Key Features:
-
REAL Pouch System: Four tailored pouch sizes (A, B, C, D) ensure comfortable, supportive fit for your crown jewels
-
Breathable Nylon Mesh Fabric: Ultra-lightweight mesh keeps air flowing where it matters most for all-day comfort
-
White Flatlock Seams: Smooth, durable seams eliminate chafing and irritation while adding sleek contrast detail
-
String-Style Back: Classic thong silhouette transitions to comfortable string design for ultimate freedom of movement
-
No-Show Design: Perfect for form-fitting clothing with invisible lines and maximum comfort
-
Athletic Performance Blend: Nylon and spandex construction provides flexible support that moves with you
-
No-Fly Design: Streamlined construction for enhanced comfort
-
3-Pack Variety: Black, Light Blue, and Red for versatile style options
-
Material: 90% Nylon, 10% Spandex
Pricing:
-
Price: $29.99 USD for 3-pack
-
Value: $10 per thong
-
Free shipping on orders over $20
Why Choose Real Men Mesh Thong:
Experience the underwear equivalent of winning the lottery with this engineered comfort masterpiece. This isn't flimsy underwear that leaves you exposed, it's comfort at its finest. The REAL Pouch System gives your assets the royal treatment with four precise sizes, while breathable mesh keeps everything cooler than a jazz flute solo. Customers rave that it's "almost like going commando" and "so comfortable I didn't even realize I had anything on." The classic thong look up front transitions to comfortable string in the back, the best of both worlds. Perfect for tight-fitting pants, athletic wear, or when you want to feel like the confident champion you are. At just $10 per thong, it's bold, comfortable, and perfectly undetectable under your clothes!
2. Modal 3in Boxer Briefs 3-Pack (Red/Purple/Sky Blue)
Description (Modal 3in Boxer Briefs No Fly 3-Pack):
Bold Colors, Zeus-Level Comfort: The Real Men Apparel Company Modal 3in Boxer Briefs deliver exceptional softness in vibrant colorways. This 3-pack features Red, Purple, and Sky Blue boxer briefs with a shorter 3-inch inseam, combining luxurious modal fabric with the innovative REAL Pouch System for unparalleled comfort that lets freedom ring.
Key Features:
-
REAL Pouch System: Four tailored pouch sizes (A, B, C, D) for comfortable, supportive fit for your crown jewels
-
Premium Modal Fabric: Exceptionally soft, lightweight, and breathable material keeps you cool all day long
-
3-Inch Inseam: Shorter length provides freedom of movement without riding up
-
No-Roll Waistband: Secure fit with a waistband that stays put, no matter how much you move
-
Tagless Design: Irritation-free wear with smooth, tagless construction
-
Flexible Support: Modal and spandex blend moves with you, preventing chafing
-
No-Fly Design: Streamlined construction for enhanced comfort
-
3-Pack Bold Colors: Red, Purple, and Sky Blue for vibrant, confident style
-
Material: 95% Modal, 5% Spandex
Pricing:
-
Price: $39.99 USD for 3-pack
-
Value: $13.33 per boxer brief
-
Free shipping on orders over $20
Why Choose Real Men Modal Boxer Briefs:
Prepare to have your mind blown and your jewels cradled like never before with these vibrant modal boxer briefs. The exceptionally soft modal fabric combined with the REAL Pouch System makes you feel like "Zeus himself has blessed you with the gift of unparalleled comfort." The shorter 3-inch inseam provides maximum freedom of movement while the no-roll waistband stays secure through any activity. Say goodbye to caveman-level traditional underwear and upgrade your life with the VIP treatment your crown jewels deserve. At $13.33 per pair, these bold red, purple, and sky blue briefs are ready to let freedom ring, baby!
Shop Modal 3in Boxer Briefs 3-Pack - Red/Purple/Sky Blue
3. Modal 7in Boxer Briefs 3-Pack (Red/Purple/Sky Blue)
Description (Modal 7in Boxer Briefs No Fly 3-Pack):
Vibrant Comfort Collection: The Real Men Apparel Company Modal 7in Boxer Briefs deliver exceptional softness in bold, energetic colors. This 3-pack features Red, Purple, and Sky Blue boxer briefs with a 7-inch inseam, combining the luxurious feel of modal fabric with the innovative REAL Pouch System for Zeus-worthy comfort and coverage.
Key Features:
-
REAL Pouch System: Four tailored pouch sizes (A, B, C, D) ensure comfortable, supportive fit for your crown jewels
-
Premium Modal Fabric: Exceptionally soft, lightweight, and breathable material keeps you cool and comfortable all day
-
7-Inch Inseam: Perfect length provides coverage and support without riding up
-
No-Roll Waistband: Secure fit with a waistband that stays put, no matter how much you move
-
Tagless Design: Irritation-free wear with smooth, tagless construction
-
Flexible Support: Modal and spandex blend moves naturally with you, preventing chafing
-
No-Fly Design: Streamlined construction for enhanced comfort
-
3-Pack Bold Colors: Red, Purple, and Sky Blue for confident, vibrant style
-
Material: 95% Modal, 5% Spandex
Pricing:
-
Price: $39.99 USD for 3-pack
-
Value: $13.33 per boxer brief
-
Free shipping on orders over $20
Why Choose Real Men Modal Boxer Briefs:
Prepare to have your mind blown with these luxurious modal boxer briefs in energetic red, purple, and sky blue. The exceptionally soft modal fabric cradles your jewels like never before, making you feel like "Zeus himself has blessed you with the gift of unparalleled comfort." The 7-inch inseam provides optimal coverage without bunching, while the REAL Pouch System ensures the VIP treatment your crown jewels deserve with four customized size options. Say goodbye to caveman-level traditional underwear and upgrade your life with modal softness that keeps you cool and comfortable all day long. At $13.33 per pair, it's time to let freedom ring in bold, vibrant colors, baby!
Shop Modal 7in Boxer Briefs 3-Pack - Red/Purple/Sky Blue
4. Nylon Mesh Jockstrap 3-Pack
Description (Nylon Mesh Jockstrap 3-Pack):
Revolutionary Athletic Support: The Real Men Apparel Company Mesh Jockstrap is a premium athletic supporter that combines modern materials with innovative design. Engineered for active individuals who demand both performance and comfort, this jockstrap features a revolutionary pouch system that provides customized support for every body type.
Key Features:
-
REAL Pouch System: Four tailored pouch sizes (A, B, C, D) ensure a comfortable, supportive fit customized to your unique measurements
-
Breathable Mesh Construction: Ultra-lightweight nylon mesh fabric keeps air flowing to prevent overheating during intense activities
-
Chafe-Free Design: White flatlock seams on the pouch eliminate irritation and provide smooth, durable construction
-
Secure Fit: Soft, sturdy leg straps engineered for comfort and security without digging in during movement
-
Athletic Performance Blend: 90% Nylon, 10% Spandex construction provides flexible support that moves with your body
-
No-Fly Design: Streamlined construction for enhanced support and comfort
-
3-Pack Value: Includes Black, Light Blue, and Red colorways
Pricing:
-
Special Launch Price: $29.99 USD for 3-pack
-
Free shipping on orders over $50
Why Choose Real Men Apparel Mesh Jockstrap:
This isn't your grandfather's uncomfortable athletic supporter. The innovative REAL Pouch System acts like a personal bodyguard for your assets, providing VIP treatment with precise sizing options. The breathable mesh keeps things cooler than traditional jockstraps, while the flexible fabric blend moves naturally with your body whether you're crushing it at the gym, dominating on the field, or going about daily activities. Customers consistently praise the revolutionary pouch design for its perfect balance of support and freedom of movement.
5. Nylon Mesh Bikini Briefs 1-Pack (Red)
Description (Nylon Mesh Bikini Briefs No Fly 1-Pack):
Bold Red Statement: The Real Men Apparel Company Nylon Mesh Bikini Brief in Red combines eye-catching style with exceptional comfort. This single-pack brief features breathable mesh construction and the innovative REAL Pouch System for a supportive fit that customers describe as "one of the best" they've ever experienced.
Key Features:
-
REAL Pouch System: Four tailored pouch sizes (A, B, C, D) ensure personalized fit, providing comfort and support where you need it most
-
Breathable Mesh Construction: Nylon fabric wicks away moisture, keeping you cool, comfortable, and dry all day
-
Low-Rise Design: Modern low-rise waistband for comfortable fit
-
No-Roll Waistband: Secure fit with a waistband that stays in place without rolling or digging in
-
Tagless Design: Irritation-free wear with smooth, tagless construction
-
Flexible Support: Nylon and spandex blend moves with you without chafing or riding up
-
No-Fly Design: Streamlined construction for enhanced comfort
-
Bold Red Color: Eye-catching red for confident, vibrant style
-
Material: 85% Nylon, 15% Spandex
Pricing:
-
Sale Price: $12.15 USD (with code PRIMEDAY19)
-
Regular Price: $17.71 USD
-
Savings: 31% off with promotional code
-
Free shipping on orders over $20
Why Choose Real Men Nylon Mesh Bikini Brief:
Make a bold statement with this vibrant red bikini brief that gives your jewels the red carpet treatment. The excellent nylon material and pouch design are "one of the best" customers have experienced, offering custom fit at an off-the-shelf price, perfect for "above average" pouch fillers. The fabric is soft and "feels good against the skin" with "enough support without being restrictive." Customers report it "feels like I'm not wearing anything at all" while providing amazing comfort. At just over $12 with promotional pricing, you're getting penthouse-level comfort in a bold, confident color. Time to let your jewels shine on!
Shop Nylon Mesh Bikini Briefs 1-Pack - Red
6. Strapless Jockstrap (Red)
Description (Nylon Strapless Jockstrap No Fly 1-Pack):
Bold Red Performance Wear: The Real Men Apparel Company Strapless Jockstrap in Red combines striking style with cutting-edge comfort technology. This confident red colorway features the revolutionary strapless design that eliminates traditional leg straps while delivering superior support through the innovative REAL Pouch System.
Key Features:
-
Strapless Design: Complete support and freedom without traditional leg straps
-
REAL Pouch System: Four tailored pouch sizes (A, B, C, D) for customized fit and support
-
Moisture-Wicking Fabric: Lightweight nylon-spandex blend keeps you cool and dry all day
-
No-Roll Waistband: Secure waistband that stays put during any activity
-
Chafe-Free Construction: Flexible fabric stretches with your movements to prevent irritation
-
Athletic Performance Blend: 90% Nylon, 10% Spandex
-
Bold Statement: Classic red for confident, athletic style
Pricing:
-
Sale Price: $12.15 USD (with code PRIMEDAY19)
-
Regular Price: $18.98 USD
-
Savings: 36% off with promotional code
-
Free shipping on orders over $20
Why Choose Real Men Strapless Jockstrap:
Make a bold statement with this classic red design while experiencing the future of athletic support. The revolutionary strapless construction eliminates the bulk of traditional jockstraps while the REAL Pouch System provides that liberating "hammock of heaven" support. The breathable nylon fabric keeps you cool whether you're at the gym, on the field, or going about your daily routine. Customers consistently praise the comfort and freedom of movement. With promotional pricing, you're getting premium performance underwear at an unbeatable value.
Shop Strapless Jockstrap - Red
7. Strapless Jockstrap 3-Pack (Gunmetal Gray/Red/White)
Description (Nylon Strapless Jockstrap 3-Pack):
Premium Variety Pack: The Real Men Apparel Company Strapless Jockstrap 3-Pack delivers three sophisticated colorways in one convenient package. This collection features Gunmetal Gray, Red, and White jockstraps, each with the revolutionary strapless design that eliminates traditional leg straps while providing superior support through the customizable REAL Pouch System.
Key Features:
-
Strapless Innovation: Revolutionary design provides complete support without bulky traditional jock straps
-
REAL Pouch System: Four customizable pouch sizes (A, B, C, D) for personalized fit and optimal support
-
3-Pack Variety: Gunmetal Gray, Red, and White for versatile style options
-
Breathable Construction: Lightweight, moisture-wicking nylon-spandex blend keeps you cool and dry
-
No-Roll Waistband: Secure waistband stays in place without riding up during activity
-
Flexible Comfort: Stretchy fabric moves naturally with your body to prevent chafing
-
Athletic Performance Blend: 90% Nylon, 10% Spandex
-
Multi-Pack Value: Three premium jockstraps at a discounted price
Pricing:
-
Sale Price: $24.30 USD (with code PRIMEDAY19)
-
Regular Price: $38.03 USD
-
Savings: 36% off with promotional code
-
Value: Approximately $8.10 per jockstrap
-
Free shipping on orders over $20
Why Choose Real Men Strapless Jockstrap 3-Pack:
Get three sophisticated colorways while experiencing the revolutionary comfort of strapless support. This variety pack combines classic white, bold red, and modern gunmetal gray for versatile options that suit any activity or mood. The innovative strapless construction provides that "hammock of heaven" support without the bulk of traditional jockstraps, while the REAL Pouch System ensures a customized fit that feels like "floating on air." Customers rave about the liberating feel and all-day comfort. With promotional pricing, you're getting three premium jockstraps at just over $8 each, exceptional value for premium performance underwear.
Shop Strapless Jockstrap 3-Pack - Gunmetal Gray/Red/White
8. Strapless Jockstrap 3-Pack (Red/Green/Purple)
Description (Nylon Strapless Jockstrap 3-Pack):
Bold Color Collection: The Real Men Apparel Company Strapless Jockstrap 3-Pack delivers three vibrant, energetic colorways in one value package. This collection features Red, Green, and Purple jockstraps, each with the revolutionary strapless design that eliminates traditional leg straps while providing superior support through the customizable REAL Pouch System.
Key Features:
-
Strapless Design: Complete support and freedom without traditional leg straps
-
REAL Pouch System: Four tailored pouch sizes (A, B, C, D) for customized fit and support
-
3-Pack Variety: Red, Green, and Purple for bold, confident style options
-
Moisture-Wicking Fabric: Lightweight nylon-spandex blend keeps you cool and dry all day
-
No-Roll Waistband: Secure waistband that stays put during any activity
-
Chafe-Free Construction: Flexible fabric stretches with your movements to prevent irritation
-
Athletic Performance Blend: 90% Nylon, 10% Spandex
-
Multi-Pack Savings: Three premium jockstraps at a discounted price
Pricing:
-
Sale Price: $24.30 USD (with code PRIMEDAY19)
-
Regular Price: $38.03 USD
-
Savings: 36% off with promotional code
-
Value: Approximately $8.10 per jockstrap
-
Free shipping on orders over $20
Why Choose Real Men Strapless Jockstrap 3-Pack:
Express your bold style with this vibrant three-pack featuring red, green, and purple colorways. The revolutionary strapless construction eliminates the bulk of traditional jockstraps while the REAL Pouch System provides that liberating "hammock of heaven" support customers describe. The breathable nylon-spandex blend keeps you cool whether you're at the gym, on the field, or going about your daily routine. Customers consistently praise the comfort, freedom of movement, and innovative design. With promotional pricing, you're getting three premium jockstraps at just over $8 each, outstanding value for cutting-edge performance underwear.
Shop Strapless Jockstrap 3-Pack - Red/Green/Purple
9. Modal Low-Rise Bikini Briefs 3-Pack (Emerald/Purple/Red)
Description (Modal Low-Rise Bikini Briefs No Fly 3-Pack):
Bold Color Collection: The Real Men Apparel Company Modal Low-Rise Bikini Briefs deliver vibrant style with exceptional comfort. This 3-pack features Emerald, Purple, and Red colorways, combining luxurious modal fabric with the innovative REAL Pouch System for a supportive fit that customers describe as "sexy" and supremely comfortable.
Key Features:
-
REAL Pouch System: Four tailored pouch sizes (A, B, C, D) ensure comfortable, supportive fit for your crown jewels
-
Premium Modal Fabric: Exceptionally soft, lightweight, and breathable with silky smooth texture
-
Low-Rise Design: Modern low-rise waistband sits comfortably on the hips
-
No-Roll Waistband: Secure fit with a waistband that stays put without rolling or digging in
-
Tagless Design: Irritation-free wear with smooth, tagless construction
-
Flexible Support: Modal and spandex blend moves naturally with you without chafing
-
No-Fly Design: Streamlined construction for enhanced comfort
-
3-Pack Bold Colors: Three vibrant colorways for confident style
-
Material: 95% Modal, 5% Spandex
Pricing:
-
Sale Price: $28.35 USD (with code PRIMEDAY19)
-
Regular Price: $44.95 USD
-
Savings: 37% off with promotional code
-
Value: $9.45 per bikini brief
-
Free shipping on orders over $20
Why Choose Real Men Modal Bikini Briefs:
Make a statement with these bold, vibrant bikini briefs that deliver both style and supreme comfort. Customers rave that "the fabric is silky smooth, the pouch is just the right size, and the fit is just right." Perfect for all-day wear, these briefs keep everything in place while feeling like you're not wearing underwear, just with chafe protection. The REAL Pouch System provides four customized sizes, and customers report being "so happy with these I just ordered more!" At under $10 per pair with promotional pricing, you're getting penthouse-level comfort at an incredible value. Time to let your jewels live their best life in emerald, purple, and red!
Shop Modal Bikini Briefs 3-Pack - Emerald/Purple/Red
Red Underwear Rules & Regional Variations
Different countries add unique requirements to make red underwear maximally effective for New Year's luck. Italian traditionalists debate whether throwing away the underwear on January 1st is mandatory or wasteful, with younger Italians often keeping their pieces. Spanish rules emphasize the underwear must be new and gifted, not purchased for yourself. Mexican customs focus more on color choice matching desired outcomes rather than strict gifting requirements.
The inside-out wearing method appears in both Italian and Spanish traditions but isn't universal. Those following this rule wear their red underwear reversed during New Year's Eve parties, then flip it right-side-out at midnight to capture fresh energy. Others consider this impractical and simply wear red underwear normally throughout the evening. Chinese zodiac year practices require daily wearing for twelve months, a much longer commitment than the single-night Western traditions.
Some families pass down specific colors of red they consider luckiest, crimson versus scarlet versus burgundy, while others accept any shade in the red family. Certain traditions allow red bras, red socks, or other red garments if full underwear sets aren't available. The common thread across all variations: red worn close to the body on New Year's Eve or during vulnerable zodiac years attracts love, luck, and protection.
Shopping Tips for Lucky Red Underwear
Finding the perfect red underwear for New Year's Eve celebrations requires balancing tradition, comfort, and style. Look for quality fabrics like modal, cotton blends, or microfiber that feel good against skin for extended wear during parties. Traditional styles work fine, but choose cuts that make you feel confident and attractive, boxer briefs, briefs, thongs, bikinis, boyshorts, or bralettes.
Consider whether you'll follow the gifting tradition when shopping. If purchasing for someone else, include a note explaining the tradition and your wishes for their new year. Some people buy matching red sets for partners to share the luck-attracting ritual together. Gift sets with multiple colors let recipients choose their priority intention, red for love, yellow for wealth, green for health.
Timing your purchase matters if you want the freshest energy, with December shopping aligning with traditional practices. However, buying quality red pieces year-round and saving them for New Year's Eve works equally well for budget-conscious shoppers. Look for sales after Valentine's Day on red lingerie, then store pieces for December celebrations.
FAQs
Does red underwear have to be gifted or can I buy my own?
Traditional Italian and Spanish customs insist red underwear must be gifted by someone else to work properly, believing the love and good intentions from the giver transfer into the garment. However, many modern practitioners successfully buy their own red underwear and report feeling the tradition's benefits. If purchasing for yourself, choose pieces that genuinely excite you and set clear intentions about what you want to attract in the new year. The most important element is wearing red with belief and positive expectations, regardless of who purchased it.
What shade of red works best for New Year's luck?
Any shade in the red family, from bright crimson to deep burgundy to scarlet, works for New Year's traditions, though different tones carry subtle emotional differences. Bright reds emphasize passion, energy, and bold romance, while deeper burgundies suggest sophisticated love and lasting commitment. The tradition focuses on red as a color category rather than specific shades, so choose what makes you feel most confident and attractive. Some families pass down preferences for particular reds, but no universal rule exists about which shade brings the most luck.
Should I throw away red underwear after New Year's Eve?
Traditional Italian practice suggests discarding red underwear on January 1st to symbolize releasing the old year and making room for new energy. However, this conflicts with modern sustainability values, and many people now keep quality red pieces for future New Year's Eves or regular wear. Spanish and Mexican traditions don't require throwing underwear away, focusing instead on the wearing during celebration. Choose based on personal values, if the symbolic gesture of discarding resonates, follow it; if sustainability matters more, keep and rewear your red underwear.
Can I wear red underwear if I'm not Italian, Spanish, or Chinese?
Absolutely, red underwear traditions have spread globally and welcome participation from anyone interested in the custom. The practice now exists in Mexico, Brazil, Turkey, Germany, and many other countries beyond its Italian origins. Cultural traditions often evolve and spread, with new practitioners adding their own meanings and interpretations. Approach the tradition with respect for its cultural roots while feeling free to adapt it to your personal beliefs and goals. The universal human desire for luck, love, and fresh starts makes this tradition accessible to everyone.
Do other underwear colors work for New Year's besides red?
Yes, Latin American, Brazilian, and modern global traditions assign specific meanings to multiple underwear colors for New Year's Eve. Yellow and gold attract wealth and financial prosperity; white brings peace and new beginnings; green promotes health and growth; blue creates calmness and stability; pink invites romance and harmony; purple enhances creativity. Many people choose their underwear color based on their primary intention for the coming year, with red remaining the most popular for love and overall luck. Some enthusiastic practitioners wear multiple colored layers to attract several types of good fortune simultaneously.
Pay $0 today
Trial
Pay